Few things reinforce brand image like an authentic and well-curated live event. Live experiences drive 65 percent of people to recommend brands and drive 59 percent to make purchase decisions. Among the types of live events, music events impart the most positive brand impressions, topping sports, charity, and talks as the leading positive engagement event type.
With years of experience planning event-based branding campaigns for a diverse group of clients, we have a proven ability to integrate music and art-based events into branded content cycles. We have worked with different lifestyle brands to integrate music with Hong Kong lifestyles.
With Hong Kong’s premier swapping platform JupYeah and Causeway Place we hosted the “PLAY MOOD” exhibition, creating and distributing “music life” cards. The exhibition drew a large amount of traffic and over 10,000 cards were disseminated throughout the two week exhibition period. With our own ‘Giligulu’ Dim Sum-themed music compilation and showcase, we celebrated some of Hong Kong’s best creative talent in fully-packed Fringe Club. Most recently, we worked with some of our many vendor partners to host a rooftop event combining the best of HK cuisine and music with quality wines.
Get in touch if you would like us to plan a live showcase or develop a full-scale campaign for your brand.